The White Fruits Ribbed Soft Touch Short Sleeve Pyjamas proved an instant hit online as shoppers swooned over the garments.

Djerf Avenue. The 27-year-old entrepreneur addressed the allegations in a lengthy Instagram post on Tuesday, less than one week after Swedish outlet Aftonbladet published their bombshell exposé.

Customers are raving about a trendy new pair of pyjamas available at Asda. Some have been so impressed they can't believe the ...

FASHION fans are going wild and claim Primark has ‘outdone themselves’ with their brand new Spring collection.  So if you ...

The Sainsbury's Tu pyjamas have a similar design to the Djerf Avenue Go Slow Pants Fruit set, which have gone viral across ...

Djerf Avenue fans are flocking to Primark for fruit-themed sleepwear and night-time essentials. For fans of Matilda Djerf's brand, nothing will compare to Djerf Avenue's beautiful robes and cosy ...

Fans of Djerf Avenue are running to Primark for fruit-themed sleepwear and night-time essentials. While fans love the luxury of Djerf Avenue's robes and loungewear, Primark's budget-friendly ...

Not only did she spot ‘exact dupes’ to pyjamas from Matilda Djerf's brand Djerf Avenue, but she even went as far to hail the new range as the ‘best Spring collection yet’. Posting on ...