For the first time in college football history, amateur players are able to legally put money in their pockets thanks to the innovative NIL rules introduced to

Time to draw the line at state legislatures with pom-poms bearing tax-free gifts for college football players. It will do more harm than good.

The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players over the course of the season.

Power Four sources revealed that two very different quarterbacks received the most lucrative NIL deals in college football via the transfer portal.

Alabama receiver Ryan Williams and other Crimson Tide players are among college football players who have signed group licensing agreements for their name, image and likeness to be used in video games. Yahoo Sports broke the news in what the outlet suggests “is expected to be the single largest commercial deal in the industry’s history.”