I have been a custom guy since I first customized my '53 Chevy in 1958, followed by a '63 Ford Galaxie in 1964, but my dream had always been to customize a '49-51 Mercury in the classic early-'50s ...

Update 1/18/22: The Hirohata Merc sold for $1.95 million at Mecum's Kissimmee auction this past weekend. This story has been updated to reflect that. Every car has a story. But none has one like the ...

Masato “Bob” Hirohata was a kid in California in the Forties, one of more than 120,000 Japanese-Americans imprisoned in U.S. camps during World War II. He died in 1981. But his name lives on with one ...

The legendary Hirohata 1951 Mercury will be a part of Mecum’s Kissimmee auction in Kissimmee, Florida, this January. This famous Mercury was originally customized by George and Sam Barris in 1952 for ...