You're about to launch your company and spend a pretty penny on logo design. You want shoppers to perceive your brand as young, trendy, and cool. "But what kind of logo design goes along well with ...

Consumers are more likely to think of a brand as dynamic and youthful if it has an asymmetrical logo, and they associate brands with a symmetrical logo with less exciting qualities like sincerity and ...

People tend to perceive symmetrical shapes as more attractive and preferable, in comparison to asymmetrical ones. As such, it is not surprising that brand managers favor using symmetrical logos. But, ...