Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. This year marks the 25th anniversary of BP’s attempt to rebrand itself as a greener oil and gas company, going ...

“We need to go beyond petroleum.” BP’s first attempt at rebranding itself a green energy champion proved to be something of a false start. In short order, BP was at the centre of one of the ...

A quarter century after BP’s infamous “Beyond Petroleum” rebrand, Auchincloss said that it has “completely decapitalised renewables.” BP has come under increasing pressure to make such a move from ...

The energy giant’s decision to slash renewables funding by nearly £4bn is an unwelcome development but it’s hardly surprising when our leaders are talking up flying and denigrating climate protesters, ...

Marketing consultant Laura Ries likened the move to BP rebranding itself to “Beyond Petroleum” to escape criticism that the oil giant harmed the environment. “Facebook is the world’s ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. This year marks the 25th anniversary of BP’s attempt to rebrand itself as a greener oil and gas company ...