Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. This year marks the 25th anniversary of BP’s attempt to rebrand itself as a greener oil and gas company, going ...

The energy giant’s decision to slash renewables funding by nearly £4bn is an unwelcome development but it’s hardly surprising when our leaders are talking up flying and denigrating climate protesters, ...

A quarter century after BP’s infamous “Beyond Petroleum” rebrand, Auchincloss said that it has “completely decapitalised renewables.” BP has come under increasing pressure to make such a move from ...

Marketing consultant Laura Ries likened the move to BP rebranding itself to “Beyond Petroleum” to escape criticism that the oil giant harmed the environment. “Facebook is the world’s ...

Read More: 4 Marketing Trends Your Brand Needs to Know for 2024 Here are ten of the most expensive logo rebranding efforts in ...

The Medford family is returning to the Amoco brand at their three gas station locations in Jerseyville and Grafton, Illinois.

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. This year marks the 25th anniversary of BP’s attempt to rebrand itself as a greener oil and gas company ...