A brand ambassador is someone who helps to promote a brand or product. They’re usually someone with some influence – whether ...

Relo Metrics, a leading AI-driven sponsorship analytics platform, today announced the adoption of key NVIDIA technologies ...

Ben outlines all partnership between watch brands and racing teams for the 2025 Formula 1 season ✓ Plus his hot takes as an ...

Questions have risen regarding which sponsor will adorn Denny Hamlin’s No. 11 Toyota for a litany of open dates during the ...

Punjab Kings has on-boarded more than 20 brands as sponsors while Kolkata Knight Riders's list include 25. Gujarat Titans has ...

A Creator Profile feature and partnership with StreamElements enables creators to make professional connections directly from ...

Sponsorships put brands in front of an audience at the largest retraining competition in North America for recently-retired ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 37 min 40 sec ago 2 hours 35 min ago By Adrianne Pasquarelli - 3 hours 25 min ago 6 hours 35 min ago By Ewan Larkin - 9 hours 7 ...

In a surprising move, the Innocent Group has paid millions of pounds to terminate its sponsorship contract with Premier League club Tottenham Hotspur ahead of its scheduled expiration in 2027. This ...

Scheduled for April 18-20, 2025, this marks the inaugural FEI international equestrian event in Beijing for the year, blending competitive spirit with cultural celebrations. Riders from around the ...