This is apparently because the 'Crunch Effect' means we are more likely to eat less if we are conscious of the sound our food makes as we eat. Watching loud TV or listening to loud music while eating ...

The idea of merely listening to ourselves chew while eating alone sounds dreadfully boring. Yet, drowning out the sound of our own chewing, eating in front of the TV, can lead to unexpected weight ...

Researchers carried out three experiments to study effect of food sounds on consumption Subjects who wore headphones with loud music while snacking were likely to eat more People snacked on cookies, ...

The satisfying crunch of snacks plays a significant role in our perception of freshness, flavor, and overall enjoyment. This auditory cue, rooted in psychology and evolution, influences cravings and ...