Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

It is common knowledge for marketing and sales professionals that an ecommerce strategy in business is an opportunity for growth. 2024 statistics support that strong belief: Retail ecommerce sales are ...

Right, so you’re trying to get your head around social media, yeah? It can feel a bit like a whirlwind sometimes, can’t it? One minute you’re posting, the next you’re wondering if anyone even saw it.

A well-structured template acts as your guide, preventing common pitfalls and ensuring your social media efforts are always moving in the right direction. It’s about having a plan that works, so you ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...