Christmas tradition, Elf on the Shelf, celebrates it's 20 year anniversary Elf on the Shelf, and the world of characters known as the Santaverse, is celebrating 20 years of magic.

The best way to spread Christmas cheer is singing loud for all to hear! That was a lesson taught to us by the world's largest elf. Will Ferrell's Elf is a Christmas classic, one many people have to ...

e.l.f. reported a mixed quarter, and its outlook calls for slow organic growth and an earnings decline for the full fiscal year. Tariffs are hurting the bottom line, and the acquisition of Rhode is ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

London — The suit worn by Will Ferrell in the 2003 comedy hit "Elf" is going under the hammer at an auction of movie memorabilia in London this December, and the skin-tight green and yellow piece of ...

“E.l.f.ino & schmarnes” features comedian Matt Rife and drag star Heidi N Closet as a legal duo rallying for accessible, high-quality beauty products. E.l.f. Cosmetics today (Aug. 11) launched a ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...

In a new ad campaign for E.l.f. Beauty, Matt Rife stars alongside drag performer Heidi N. Closet as fictional personal injury lawyers “E.l.f.ino & Schmarnes.” The brand may have been hoping the ...