Statistics show that 70 percent of our clothing purchases are made while we are in the fitting room. According to Robert Phibbs, The Retail Doctor, certain retailers have tricks of the trade that they ...

Did you know that shoppers who use fitting rooms are seven times more likely to make a purchase compared to shoppers who simply browse inventory on the sales floor? That statistic is powerful and at ...

Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But apparel ...