The fitting room has a reputation of being a little sterile at best — and completely unbearable at worst. While few have prioritized the fitting room experience, Good American, River Island and ...

Shopping can be an emotional experience, and retailers hope that the emotions consumers feel are positive ones, like excitement at finding a bargain or satisfaction at filling a need. But apparel ...

Add Walmart to the list of major retailers who are going high-tech with the virtual fitting room experience. In a Sept. 15 blog post on its website, the icon big-box chain unveiled “Be Your Own Model, ...

Figuring out size and cut of clothes through a website can suck the fun out of shopping online, but Revery.ai is developing a tool that leverages computer vision and artificial intelligence to create ...

The Canadian retail brand Aritzia has gained staggering success in recent years. It has generated buzz on TikTok via videos that comment on its mirrorless dressing rooms. A retail expert talked to ...

River Island is among fashion retailers gaining a trove of data with Crave Retail smart fitting rooms, enabling more seamless shopping UK fashion retailer River Island knows the value of its stores’ ...

Fits.me has unveiled a new virtual fitting room and size recommendation engine, which aims to solve the problem of people buying clothes the wrong size online. The software-as-a-service (SaaS) fitting ...

The Fytted app leverages patented AI technology to visualize how apparel from over 600 partnered retailers will look and fit on individual shoppers, increasing customer satisfaction with online ...

FORT LAUDERDALE, Fla., Feb. 21, 2023 /PRNewswire/ -- FIT:MATCH, the digital twin platform, announced it has partnered with disruptor brand Savage X Fenty, in collaboration with Intel to launch the ...