Ralph Lauren will use Oak Labs' futuristic fitting rooms with interactive smart mirrors; the mirrors are cool, but from a privacy perspective it could lead to potentially creepy data collection.

I shimmied into a denim dress at the new Aritzia store at Mall of America. A roadblock in the general vicinity of my hips told me, without looking down, that this was not the dress for me. Still, I ...

NEW YORK — Imagine a fitting room with a "smart" mirror that suggests jeans to go with the red shirt you brought in. It snaps a video so you can compare the image side-by-side with other colorful ...

The reflection staring back at shoppers in a dressing room mirror can often leave them scratching their heads. Ana Valentin trusts her bedroom mirror a whole lot more than any she faces in a store’s ...

OCEAN SPRINGS, Miss. (WLOX) - Inside local boutiques along the Mississippi Gulf Coast, customers are noticing something new in the fitting rooms — a reminder that could potentially save lives.

Virtual fitting rooms are set to transform the retail industry. The virtual fitting room market was valued at $4.03 billion in 2022 and is forecast to reach $18.31 billion by 2030. The growth and ...

In the age of technology, shopping is also undergoing a transformation. Forget crowded fitting rooms, long queues, and the uncertainty of online sizing charts — increasingly, consumers are stepping ...