Generation X, a cohort that never got quite as much attention as its baby-boomer elders or its millennial younger siblings, ...

Ultimately, many Gen X parents are helicopter parents because they remember what it was like to grow up without a safety net.

13% millennials, 14% Gen X and 16% Baby Boomers). Of those who have already started their own business, Gen Z women are significantly more likely to say they did so to pursue their dream (50%) than ...

Gen Z and millennials are perceived as the most entitled when it comes to raises and promotions, according to a newly released Express Employment Professionals-Harris Poll survey. Gen Z (40%) and ...

As different generations navigate their relationships with alcohol, their choices reflect not just personal preferences but ...

In a world where social media rules the marketing game, brands are now looking at a new and influential group: Gen X and Boomers. This shift towards what some are calling ‘silver influencers’ ...