Taylor Montgomery, who was recently elevated into the global chief brand officer role, discusses how the chain is capitalizing on global food trends and spreading its rebellious marketing attitude.

Ever since 1988, when Walt Stack ran across the Golden Gate Bridge in Nike’s first commercial, “Just Do It” has been the tagline and philosophy that propelled Nike to become an iconic global brand.

NPR's A Martinez speaks with AdWeek's Brittaney Kiefer about Nike's update to their iconic "Just Do It" slogan. TYLER, THE CREATOR: Why chance it? Why put it on the line? With so much at stake, with ...