The Apple of the mind's eye: Everyday attention, metamemory, and reconstructive memory for the Apple logo. The Quarterly Journal of Experimental Psychology , 2015; 1 DOI: 10.1080/17470218.2014.1002798 ...

The Apple logo is one of the most-recognized logos in the world—but chances are you’re really, really bad at drawing it. How do we know? Science, of course. In the 1970s, scientists showed ...

Could you draw the ubiquitous Apple computer logo from memory? Probably not, as it turns out. In a new study published in the Quarterly Journal of Experimental Psychology, UCLA psychologists found ...

to draw the Apple logo from memory. Only seven were able to draw the iconic image without major errors. Only one could reproduce the logo accurately. The students drawings, shown in the paper ...

Over the course of the study, 85 UCLA undergraduates were asked to reproduce an Apple logo from memory. Only one was able to draw the image correctly. Here are some of the versions they came up with.