Swoop and iSpot have joined forces to deliver insights into cross-platform ad exposures against specific audiences for healthcare and pharma marketers. Through the newly announced partnership, ...

Additionally, Ro was the fifth-most seen brand during the 2025 World Series, with three separate spots — including its Serena Williams-led GLP-1 ad.

After spending much of the year sloping steadily downward from a January peak, TV drug ad spending picked up in a major way last month. | After spending much of the year sloping steadily downward from ...

Epsilon's moves to boost its capabilities around targeting and measuring campaigns come as the channel continues to grow despite persistent issues like fragmentation that could hamper its ability to ...

Year-to-date spending also continues to fall, down 7.6% year over year to $1.8 billion compared to $1.9 billion during the ...