On January 1, 2021, Kia Motors unveiled a completely new brand logo, abandoning its traditional oval design. This shift—from a rounded emblem to an angular, more charismatic style—was more than just a ...

Yet another study is out regarding Kia’s now two-year-old logo and whether customers find it “confusing,” which will no doubt prompt another round of news stories mulling the "problem." Apparently ...

Kia launched their new logo with a record-breaking pyrotechnic display in 2021, but it appears a number of consumers are confused by the new design. In particular, Twitter user @Shwinnabego noticed ...