Take a drive on an American highway and look at the logos around you. Among the Toyota emblems and Subaru star clusters, you might spot another logo that, if you squint, looks kind of like the letters ...

Like most major automakers, Kia’s well on its way to transitioning to an electric vehicle manufacturer. To give visual weight to its commitment, Kia redesigned its corporate logo in 2021, ditching the ...

On January 1, 2021, Kia Motors unveiled a completely new brand logo, abandoning its traditional oval design. This shift—from a rounded emblem to an angular, more charismatic style—was more than just a ...

Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get started on Jaguar’s infamous rebrand that was all over the internet at the ...

Nathaniel is an experienced automotive writer with more than 10 years of automotive writing under his belt. From model reviews to industry politics to new innovations and development, he covers a wide ...

Here's how it may have gone down: You came to a stoplight. Your eyes wandered until they landed on the vehicle ahead of you. Because most SUVs and cars look the same today, you looked mindlessly at it ...

Last year, Kia decided that it was going to bring the brand into the 21st century. And it did exactly that by revamping its logo into something a bit more modern—gone is the old circular logo and in ...

Kia updated its logo at the beginning of 2021. With new products like the Telluride, K5, and EV6, the company wanted to start the third decade of the 21st century with a new brand image. The brand's ...