It’s over-the-top, playful, and honestly, the kind of fashion that makes you want to raid the kids’ section at Claire’s. But what exactly is Decora style? Let’s break it down—because ...

Nico, age 18, is the founder of Neo-Decora Kai, an event dedicated to decora fashion (from the English word “decoration”), a subculture born in the late 1990s that takes Japanese notions of ...

In this series, we will be exploring all the fashion subcultures that have made Japan the fashion powerhouse it is today. Decora fashion symbolizes everything Harajuku is known and loved for. The term ...

Welcome to #FollowFriday, a Teen Vogue column where we speak with the founders of some of Instagram's coolest style accounts. This week, we chat with the founder of Hard Decora. I was browsing ...