Corporations change their logos to refresh a stagnant brand, signify new ownership, or simply to make themselves more relevant to changing tastes. When done correctly, a logo change can breathe new ...
The 2013 AT&T MLS All-Star Game has a host club: Sporting Kansas City. It has a venue: Sporting Park. And now it has a logo. On Sunday, at halftime of Sporting KC's home match against Chivas USA, ...
When a company decides to completely rebrand itself, it often comes from a place of hope or desperation. A failing company might scramble to dispel negative feelings associated with its current look.
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