Why they last, and what we can learn from them.

You see them everywhere. On your phone, your coffee cup, your sneakers. These iconic symbols have become so embedded in our ...

Apple has one of the most iconic, recognizable logos. It's a simple shape of an apple with a stem and a bite taken from the right side. But it didn't start that way. Apple's logo has undergone several ...

The Sacramento State logos and logotypes presented on this site are registered trademarks owned exclusively by California State University, Sacramento. University faculty, staff, and delegates thereof ...

Fili, who opened her studio in 1989 after working as the art director of Pantheon Books for more than 10 years, has an unmistakable style informed by classic Italian 20th-century graphic design. Her ...

Yes! Each year, the Final Four receives its own customized design for the host site. The tradition began in 1979 in Salt Lake City, and from there it took off. Here's a look at the way logos have been ...

A team's logo and colors won't make it better or be the difference between a championship or first-runner-up finish, but it doesn't hurt if the team's players and fans at least feel like winners when ...

For a diverse and growing field of 2020 Democratic contenders looking for a winning branding strategy, a lot is riding on the humble campaign logo. Whether through color, typeface, slogan or symbol, ...