In a groundbreaking shift for the marketing world, artificial intelligence (AI) is granting professionals a power previously out of reach—the ability to deeply understand the elusive “WHY” behind ...

CEOs should worry less about automation and more about input integrity—the questions being asked, the depth of the answers, and the methodology guiding it all.

Market research is a process of gathering, analysing and interpreting information about a market, including potential customers, competitors and industry trends. Its primary goal is to provide ...

A recent study explored whether artificial intelligence (AI) can effectively replace humans in market research endeavors, shedding light on potential shifts in traditional research methodologies. The ...

The pharmaceutical industry is experiencing a profound transformation in how it approaches commercial decision-making and insights delivery with a big wave of technology and AI at the doorstep. Market ...

When reviewing job growth and salary information, it’s important to remember that actual numbers can vary due to many different factors—like years of experience in the role, industry of employment, ...

Discover how PureSpectrum is scaling its AI-driven PureScore system. Learn about the new partnership with TA Associates ...

Singapore startup Ai Palette upending 100-year-old market research industry. Able to project trends and help create localized products, such as calamari flavored cereal. Has attracted food and ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

Utilizing market research to inform decision-making begins with clearly identifying the objective: What specific goal am I looking to achieve? The scope and nature of the decision to be made will ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...