I’m not a scientist, I’m a marketer. And I’m going to tell you something that sounds odd: The scientist and the marketer need each other. In fact, all of society needs these two types of people to ...

Sudhir will serve a six-year term in the leadership of the society, the leading academic organization for quantitative ...

Marketing is a young science that needs to be nurtured and nourished if the industry wants to enter an “age of enlightenment”, according to professor Jenni Romaniuk, associate director of the ...

A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and consumer spending. The ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Cutting-edge analytics have shifted the focus of marketing from art to science. Amanda Taylor looks at the role of the left and right brain in modern marketing and analyses how to get the balance ...

Doctoral students in Marketing who have not yet defended a dissertation proposal are expected to attend the seminar series of the Department Marketing, and each semester they receive a grade on their ...

Healthcare’s digital revolution has been transformed into a digital evolution over the last decade and, having redefined the way healthcare operates, it continues to refine the provision of care and ...