ATLANTA--(BUSINESS WIRE)--Mello Yello has a new attitude that is audacious and powerful, and its new design is bold and unapologetic, to reflect the passions and pride of the loyal Mello Yello fan.

1/12/2016 - The NHRA Mello Yello Drag Racing Series logo is getting a bold new makeover in 2016. In coordination with Mello Yello's recent unveiling of a modern logo design and packaging, NHRA and ...

The NHRA Mello Yello Drag Racing Series logo is getting a bold new makeover in 2016. In coordination with Mello Yello’s recent unveiling of a modern logo design and packaging, NHRA and Mello Yello ...

ATLANTA--(BUSINESS WIRE)--For the first time in nearly 40 years, The Coca-Cola Company’s popular citrus-flavored soft drink brand, Mello Yello, will appear on a NHRA Funny Car. To celebrate Funny ...

On Wednesday, it was announced that NHRA would be shedding Full Throttle as its title sponsor, and in its stead, inking Mello Yello to a deal. Mello Yello, a citrus soft drink created by Coca-Cola in ...

With the Southern 500 returning to its traditional Labor Day weekend date at Darlington Raceway, many NASCAR Sprint Cup Series teams have been debuting throwback paint schemes to mark the historic ...

ATLANTA -- They call it Mello Yello. And you may soon be seeing it on more store shelves. According to a report by Ad Age, The Coca-Cola Co.'s citrus soda, which launched nationally in 1979, is making ...

With NASCAR and teams rolling back the clock for the retro weekend at Darlington Raceway, the excitement is building to see the throwback paint schemes on the historic track. One of the most ...

*He was a pioneering force in the radio and music industries. He is credited with launching, guiding and/or influencing the music careers of a multiplicity of African American recording artists across ...

Are you a print subscriber? Activate your account. By E.J. Schultz - 3 hours 23 min ago By Parker Herren - 4 hours 23 min ago By Parker Herren - 15 hours 23 min ago By Ad Age and Creativity Staff - 18 ...