Dear Hannah Prep's brick-and-mortar store opened earlier this year, according to the brand's TikTok page. Since then, the account has reached more than a quarter of a million followers and over 10 ...

And most often, the dark academic is a TikTok user, emulating a look they’ve only seen onscreen or in books, and living a version of a dream life in which they can spend their days reading the ...

Entwined in the “old money aesthetic” and the resurgence of preppiness, #tenniscore – with its proximity to leisure and crisp, WASP-y staples – has become TikTok fodder with millions of views.