Flash forward to 1992, and Rolex became the endurance race's title sponsor ... The caseback of each timepiece is adorned with the Rolex 24 logo, the word ‘WINNER’ and the year.

In 1992, Rolex began awarding watches for overall and class wins at the race. You don't have to triumph at Daytona to win a Rolex. You could instead take the checkered flag at the equally daunting ...

The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for 2026?

The 73rd edition of the Mobil 1 Twelve Hours of Sebring will be staged at Sebring International Raceway this week as the circuit celebrates 75 years of racing. Rolex has supported the unrelenting ...

and while NASCAR has a claim to the most prestigious race held there, the Rolex-24 is no minor spectacle. The endurance race, which was first held in 1962, sees drivers complete over 780 laps of the 3 ...

DAYTONA BEACH, Fla. (AP) — Meyer Shank Racing opened the 2022 season with a win at the Rolex 24 of Daytona and closed it by winning the IMSA Series championship. The next year marked back-to ...

It’s time to welcome IMSA back to the big leagues thanks to a raucous Rolex 24 at Daytona and some TV ratings to match. At the year’s biggest WeatherTech Championship race, some drivers ...

The Rolex 24 will be highlighted by some of the stars of tomorrow, but the weekend will take a step back to honor the past cars of yesteryear in a 30-minute race. While the IMSA WeatherTech ...