Advertisers are still bought into March Madness. Arguably the best postseason in sports is attracting strong interest from ...

Media buyers describe continued competition for live sports, including the upcoming March Madness college basketball ...

Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...

Let’s change the way we talk to our girls.” Women need more opportunities to play sports. Period. Finally, the NFL itself ran ...

Hulu then clarified the message in a statement to AV Club, saying that the change only applies to sports and other live broadcasts that already have ad breaks built in. Other streaming services ...

“I fear that rules meant to create stability for college athletics are being challenged every day in the courts, and this is an area in which we need your help,” Wisconsin athletic director Chris ...

The new poll was produced by Fairleigh Dickinson University Ads have become seemingly ubiquitous since a 2018 landmark U.S Supreme Court decision struck down a near-nationwide ban on sports betting.