Media buyers describe continued competition for live sports, including the upcoming March Madness college basketball ...

Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

XX-XY Athletics, a brand focused on protecting women's sports, released a video in which several athletes reacted to Nike's ...

TV viewership for women’s sports surged 131% in 2024, fueling a 56% year-over-year increase in ad impact, according to a new ...

Let’s change the way we talk to our girls.” Women need more opportunities to play sports. Period. Finally, the NFL itself ran ...

Men and women, and Black, white and Hispanic voters all also agreed that there ought to be limits on gambling ads, as did voters in every age group ...

“I fear that rules meant to create stability for college athletics are being challenged every day in the courts, and this is an area in which we need your help,” Wisconsin athletic director Chris ...