Nearly $12 billion of the app’s ad revenue comes from the U.S. and would likely trickle down to Google and Meta if a ban goes ...

Even though the future of TikTok in the U.S. hangs in the balance, a groundbreaking study in the journal Marketing Science ...

TikTok is projected to achieve $32.4 billion in global ad revenue this year despite looming US ban concerns that put nearly ...

TikTok, the ByteDance-owned video sharing platform, is increasingly seen as able to drive full-funnel outcomes – from ...

The US remains TikTok’s largest ad market, but its revenue share there is projected to decline to 34% by 2026.

TikTok advertisers can receive up to US$100 in ad credits. YouBiz, a corporate card and spend management platform, has ...

With the Paris 2024 Olympics on the horizon, MAGNA Media Trials and TikTok set out to explore how advertisers can make the most of these high-engagement periods. Their new research study, The TikTok ...

It’s hard to walk down the street lately without tripping over someone who has expressed interest in buying TikTok. I’m ...

Trump has said he is looking to have the U.S. government broker a deal for 50% control of TikTok. However, the administration ...

The season six alum took to social media after learning that he was being dragged online after his ex, AD, got engaged to ...

Advertising revenues on TikTok are projected to reach $32.4 billion this year, WARC says, as the social video site continues ...

TikTok’s hold on U.S. consumers is a key finding from Meltwater’s U.S. Digital 2025 report. It topped the lists for greatest ...