Apple is arguably the most recognizable tech company in the world today. Known for its cutting-edge innovation, minimalist design that appeals across generations, and a reputation for high-quality ...

The rumor mill has just dropped fresh insights into Apple's upcoming iPhone 17 Pro. New leaked renders have provided a glimpse at what could be the most significant design decision in years. High-res ...

Apple has continued its efforts to rebrand some of its Services, quietly adding a colorful and stylized Apple logo to Apple One. Since the introduction of its 26-generation operating systems like iOS ...

Apple's new iPhone event invitation on the company's home page features a brightly-colored logo that moves like liquid as you touch it. Even before you do this, the static logo looks reminiscent of a ...

Apple has updated the logo for its Apple One service. For example, its icon is split into six slices. Each slice includes the color that Apple uses for one of the services included in ‌Apple One‌ ...

Apple puts its logo on the back of the iPhone, but you know that, and you can almost certainly call to mind exactly where it sits even without looking. If the latest leak is right, it’s on the move.

One version of the invitation to Apple’s September 9 “Awe dropping” product launch event includes an Easter egg. Run your finger around on the Apple logo displayed on a touchscreen, and it’ll react.

The most significant design change to the iPhone 17 Pro and Pro Max might force a secondary modification. The large camera bar reportedly coming to the two premier models could push down the location ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...