This is the first time Pantone has chosen a shade of white. The company says it's "a lofty white that serves as a symbol of ...

Developed with esteemed perfumers Clement Gavarry and Erwan Raguenes at dsm-Firmenich, Cloud Dancer captures the color's ...

Pantone picks a Color of the Year every year to forecast the upcoming season's trends, but how does the company pick it?

Pantone began as a printing business. How — and why — did a company decide to become the authority on colours? We explain ...

After the year we’ve had, going with Cloud Dancer can easily be interpreted as a piercing dog whistle.

The Pantone Color Institute has selected "Cloud Dancer" as its Color of the Year for 2026 — a serene white shade to represent ...

With the new year just weeks away, the color experts at Pantone have declared 2026's official Color of the Year is "Cloud ...

Pantone's Color of the Year for 2026 is Cloud Dancer, an off-white shade that, according to the institute, symbolizes calm in ...

The Pantone company built a business by standardizing the way designers and companies communicate about color. But one artist is challenging their color monopoly. The human eye can detect about a ...

AUSTIN (KXAN) — “Peach Fuzz captures our desire to nurture ourselves and others.” That’s how Pantone describes its ‘Color of the Year’ for 2024 — Peach Fuzz 13-1023. Peach Fuzz is “a velvety gentle ...

Considering that "rage bait" was Oxford University Press' 2025 "Word of the Year," the fact that "Cloud Dancer" is Pantone's ...