Whatever the cause, the result is appalling: billions of pounds of fresh, healthy produce are left uneaten simply because the food doesn’t look pretty. That's where the movement to eat "ugly ...
Don't try offering a wonky piece of fruit to an attractive person – you’ll get an ugly response ... and believe they deserve more perfect-looking food, say researchers at York University ...
The ugly food movement seeks to address this by embracing imperfection and offering consumers a chance to buy quality food at a lower cost. Here’s a closer look at the companies paving the way ...