Giving Alexa the power of generative AI was already expected to be the star announcement from Amazon -- and it was. During the last Devices and Services event in 2023, Amazon announced a gen ...

A change in the way Amazon and Alexa processes your personal communication data could convince privacy-wary users to give up ...

Amazon’s new Devices & Services Senior Vice President Panos Panay took the stage to show off Alexa+, an upgraded version of the company’s virtual assistant, now powered by generative AI.

Amazon's latest AI assistant is called Rufus, whose origin story is actually quite adorable, and the different assistants all ...

Amazon is aiming to catch up in generative artificial intelligence and to reboot its virtual assistant, which has been leapfrogged by powerful chatbots. By Karen Weise Karen Weise has covered Amaz ...

proactive -- virtual assistant. "She's smarter than she's ever been before, but she's also approachable," Panos Panay, Amazon's devices and services team lead, said during the event. The new ...

Amazon is introducing Alexa Plus, a generative AI version of its digital assistant. This new iteration aims to simplify interactions with smart home devices and provide quick information.

Amazon is not giving up on making its Alexa a virtual shopping assistant. On Wednesday, the company announced that Alexa+, its revamped Alexa experience, ...

After months of speculation, Amazon.com AMZN is officially launching Alexa+ — a generative-AI-powered upgrade to its flagship voice-controlled virtual assistant, Alexa. Back To Top ...

Amazon is removing a key privacy feature from its Echo smart speakers that one tech expert has called ‘absolutely ...