No other industry is as strongly associated with one nation as watchmaking is with Switzerland. Despite elite timepieces being produced in several other countries, no one uses “like a German watch” or ...

Most watch deals shave a little off a fashion piece. This one is different. The Alpina Alpiner Extreme Regulator is a proper Swiss-made tool-style watch with a niche twist: a regulator layout that ...

Want to simplify your search for a nice watch? Look for the quality assurance of a “Swiss Made” label or a watch with a Swiss-made movement. But with such a broad and potentially technical topic, ...

From a cult Tissot to an automatic Swatch.

The Swiss luxury watch industry is characterised by sustainable attributes like limited production, longevity and artisanal craftsmanship and so it’s environmental and social impact is rarely ...

The direct-to-consumer model gutted the markup on everything from eyeglasses to mattresses. Now it's coming for one of ...

The Superman was the watch that put Yema on the horological map in the 1960s. Over half a century later, an aesthetically faithful Superman reproduction is kicking off a new era of elevated production ...

Although the Audemars Piguet Royal Oak Offshore Safari Chronograph is technically a men's watch, it looks equally at home on a woman's wrist. Spring 2022 is an ideal time to focus on how wearing a pre ...