The meta description is a snippet of up to about 160 characters, which summarizes a page’s content. Meta descriptions don’t appear on the page itself, but only in the page’s source code. Search ...

Many marketers have difficulty with the writing portion of their jobs – and writing concise copy is even more challenging. Meta descriptions are an essential part of a successful SEO strategy, but it ...

Meta descriptions, as most marketers know, are HTML attributes that explain a webpage’s content with a relatively short summary. Until December 2017, that “short” summary was recommended to be only ...

Meta description HTML elements (also known as meta description tags) are generally understood to have limited SEO value. In the past, having duplicate meta description elements sitewide were said to ...

"The way I think of it is you can either have a unique meta tag description, or you can choose to have no meta tag description, but I wouldn't have duplicate meta tag descriptions," according to ...

Last week we asked the question “Should You Re-write Your Meta Descriptions”. This week, we’re going to talk about how to write a great meta descriptions. First, a quick review. The meta description ...

Dynamical.biz translated a new eye tracking study done Spanish (PDF here) of how searchers look at the search results on a search results page. Here is the break down of the study, but before you look ...

Google has a report in Google Search Console that shows you your duplicate meta descriptions, the report is called the HTML improvements report. It will document "Meta description problems: Potential ...