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What Flavor Is Juicy Fruit Gum Actually Supposed To Be?
From the beginning, Wrigley played up its unique taste while keeping the exact flavor profile closely-guarded. Some experts believe the gum's formula includes a mix of banana, peach, pineapple ...
Creative Review2y
Extra gum hopes to get its ‘ding’ back with global redesign
Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...
Marketing Dive13y
Wrigley?s 5 Gum engages MTV's Music Meter app audience via mobile sponsorship
Wrigley?s 5 Gum has signed as the first brand to sponsor MTV?s Music Meter application and Web properties. 5 Gum will be sponsoring MTV?s Music Meter for the next two months. MTV claims that the Music ...