The Baltimore Ravens’ victory over the Houston Texans managed an average minute audience of 24.3M viewers, and U.S. viewership peaked with more than 27M viewers during the halftime show. It was the most-watched Christmas Day NFL game on record (since 2001) among the 18-34 demo, with 5.1M tuning in.

The NFL will embark on a new Christmas Day tradition starting this year. Christmas Day games have been played in the past throughout the NFL, but only on special occasions.  That changes Wednesday, as the league will play Christmas Day games in the middle of the week for the first time.

Netflix will have one of its biggest days Wednesday since the site launched in 1998 when it airs two NFL games for the first time.

Netflix paid $150 million to air two NFL games exclusively on the streaming platform on Christmas Day and it yielded record-breaking viewing figures.

Gameday" games and Beyoncé’s halftime show help generate record numbers in streaming viewership, the streamer says.

Netflix’s first NFL Christmas Day doubleheader ended up being successful globally. The Baltimore Ravens’ 31-2 victory over the Houston Texans averaged 31.3 million while Kansas City’s 29-10 win at Pittsburgh averaged 30 million worldwide,

Thanks to NFL stars like Patrick Mahomes and Lamar Jackson, Netflix said it enjoyed its "most-watched Christmas day ever" in the U.S.