The outgoing M240i doesn’t have an M badge on its front fascia. Traditionally, BMW fits M badges to one of the kidney grilles of its performance models. The global M240i now matches the Chinese ...

When Alpina announced the specs on its new B7, it looked like the BMW M7 we'd always wanted but never gotten was finally here, just wearing an Alpina badge. We even went so far as to say ...

At a glance, one might not even be able to tell it apart from BMW’s regular 4-series Gran Coupe, but the i4 M50 is significant in every way as it is the very first EV ever to wear an M badge.

It seems that BMW wants to preserve the legacy of the M Badge In an interview with Top Gear, van Meel emphasized the division’s philosophy, stating that the iconic ‘M’ badge will never blend ...

BMW has always been heralded as a true purveyor of elegant sportiness. Alas, as of late, it has also been hated as a major provider of outrageous feelings towards its products. With every chance ...