And if you regularly nab reduced items, you might wonder just why the stickers on them are yellow - regardless of the store they're in. According to a marketing agency, the colour choice is no ...

An expert has explained how yellow stickers 'make use of human psychology' and how customers are likely to react ...

As the price of food continues to rise, nearly 40% of Brits are adding yellow stickers to their basket and, until now, ...

The supermarket is trialing a “yellow sticker” system with marked prices of £0 for food that is about to go out of date, in a change from its usual reductions which see food discounts ...

People from all walks of life rely on yellow sticker bargains from supermarkets - food that is significantly reduced just before it goes off - to feed their families. But the introduction of ...

AN M&S ''yellow sticker addict'' has revealed the best times to go to the supermarket if you want to bag the best discounts. The cash-savvy shopper, who goes by freeloading_chaz, took to Instagram ...

The UK's largest supermarket is planning a trial where any item that has a yellow sticker on it will become completely free past a certain time. Currently yellow sticker items are reduced by as much ...

It does not necessarily reflect the view of The Herald. The best time for Brits to snag a yellow sticker bargain at major supermarkets including Aldi, Asda, Tesco and Lidl this festive season has ...