OK, some other cereal might have been the “breakfast of champions.” But to me, Quaker Puffed Wheat and Quaker Puffed Rice were the breakfast of an even tougher bunch of guys — the Canadian ...

The Quaker Oats Company, which had acquired a method of forcing rice grains to explode under pressure, began marketing Puffed Rice and Puffed Wheat as ... the miner Quake, in a series of commercials.

This story was originally posted on Feb. 22, 2019. Enjoy! Fans of the puffed wheat square, a Canadian delicacy, have Alan J. Russell, a self-professed "maker of good candy," to thank for the ...