We spoke to the brands behind Gen Z’s highly aestheticized (and widely parodied) personal brand. By Becky Hughes The 15-year-old YouTuber Emma Marie’s video “The ultimate VSCO sleepover ...

"I've never really labeled myself as a 'VSCO girl' until it really became ... is the latest teen iteration of "preppy" style with a casual beach-inspired flair. It's an aesthetic that has taken ...