In early April, President Donald Trump gathered dozens of hard-hat-clad coal miners around him in the White House East Room.

Coca-Cola's vitaminwater has taken a different approach with its rebrand. It's ditching the previous slightly pharmaceutical-looking identity in favour of bolder branding that aims to be fun rather ...

In today’s fast-paced market, businesses need innovative ways to grow quickly and efficiently. One popular strategy gaining momentum is white labeling. But what does white label mean, and why is it ...

Investopedia / Mira Norian White label products are sold by retailers with their own branding and logo but the products themselves are manufactured by a third party. White labeling occurs when the ...

White-label products cost less ... though it typically prints the packaging and logo according to the retailer's specifications. The manufacturer may be able to earn the same margins it would ...