From the impact of generative AI on discovery to evolving content formats and the demand for new capabilities, there’s a lot ...

Elizabeth Maxson Martinet is Chief Marketing Officer at headless content management platform Contentful – and someone with a ...

From AI to squeezed margins, ecommerce experts talk about the ‘elephant in the room’ and where efforts should be focused in ...

Sponsorship has long been a means for brands to obtain reach and diversify their audiences, from the wealthy ancient Greeks ...

‘Storytelling!’ It’s up there with ‘big data’ as a phrase that’s kind of annoying but has yet to be improved upon by a better alternative. Ultimately shorthand phrases are necessary because they save ...

The advent of programmatic trading has revolutionised online advertising by allowing ad placements to be bought rapidly, efficiently and automatically. Now, the revolution is coming to outdoor ...

On the other hand, a recent survey by Software Advice revealed that 74% of companies using the right CRM for their business say that it has improved their access to customer data, therefore allowing ...

Coca-Cola has achieved notable successes in digital marketing, not least its massive following on social media and various polar bear campaigns. Let’s delve into 10 of its most interesting digital ...

This came just three years and four months after her company, Kylie Cosmetics, was founded in November 2015. However, the phrase ‘self-made’ in this context is certainly debatable given her familial ...

Contents: Seasonal shopping predictions AI and ecommerce tech latest Online grocery and food delivery Listen to the highlights from this quarter: . Seasonal shopping predictions Consumer spend on ...

Last year, Pinterest added Product Pins to show up-to-date pricing information (as well as direct links to product pages on retail websites). Meanwhile, Instagram extended its shopping capabilities, ...

Online advertising has always been complex (sometimes obfuscatory) but retail media has shown FMCG brands that the devil is truly in the detail. Advertisers are getting to grips with new ways of ...