We've named hurricanes since the 1950s, and naming weather systems goes back hundreds of years. Buy why not winter storms?

The 'once in a generation' winter storm has brought bone-chilling temperatures to around 40 million Americans across large swaths of the country.

The snowstorm has coated traditionally warmer parts of Southern USA with a deep lining of white powder, leading to flight cancellations and the closure of at least one airport.