It’s been almost 25 years since BP Plc. attempted to rebrand itself as “Beyond Petroleum” and adopt a more environmentally ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. This year marks the 25th anniversary of BP’s attempt to rebrand itself as a greener oil and gas company ...

In 2020, Triumph Energy Corp. operated 25 locations within a 90-mile radius of Cincinnati. Fast-forward to 2025, and it has ...

Bath’s MP swapped parliamentary debates for photovoltaic panels as she soaked up the sunshine at Says Court Solar Farm on ...

Way back in 2000, BP stepped ahead of the pack by rebranding the firm with the “Beyond Petroleum” slogan and a new sunflower logo representing a commitment to renewables. I foolishly thought ...

A new lobbying push will look to pitch Biden-era green corporate welfare and carbon tariffs as America First-aligned to the ...

On the same day, the European energy giant BP said it would increase spending ... can turbocharge scientific discovery. When Corporate Rebranding Goes Wrong: A British investment firm restored ...

WPP’s agency Ogilvy has worked with BP for more than two decades, helping to curate an image of environmental responsibility through a full rebrand, reputation management, advertising campaigns and ...

High-profile matters she has been involved in include the protection and enforcement of Lindt’s Gold Bunny in the UK and the successful enforcement of the colour green for BP in a landmark ... on ...

How Give Your Best aims to solve clothing poverty in the UK The 200-year-old fund management giant was previously known as Standard Life Aberdeen before adopting Abrdn in 2021, in a rebrand that ...

Consequently, the energy company has moved to strengthen its strategic partnership with BP and, in the process ... to simplify the brand structure, the rebranding is consistent with its dedication ...