For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

What started as a family tradition in the 1970s has become a worldwide phenomenon, with parents doing their best to find new ...

Learn all about the history of Scout Elves along with official Elf on the Shelf rules for a fun-filled holiday season.

A Marietta family 20 years ago created a brand-new tradition with Elf on the Shelf, a Christmas miracle in a day and age where nostalgia rules the airwaves and gift shops.

The Grinch and Elf on the Shelf faced off in festive food collaborations this holiday season, blending pop culture, chocolate ...

For as long as twin sisters and co-creators of popular children's book "The Elf on the Shelf" Christa Pitts and Chanda A. Bell can remember, Santa's little helper, an elf, has been a part of their ...

Learn about the origins of Elf on the Shelf and understand how to easily set up new scenarios so you don't get overwhelmed ...

For many people, the holiday season is a joyous time, filled with gifts, endless sweets, and quality time with loved ones. However, not everyone experiences happiness during the holidays. In fact, for ...

"Maybe that’s why watching what happened next — not just to the brand, but to Christmas itself — hurts as much as it does." ...

ELF on the Shelf has taken over households all over the UK in the run up to Christmas. And this year you can pick up a ...