This season, the runway shows did two things; showcase the best of big brands, and for supporting up and coming designers.

Be fearless.” These were the words Florence Pugh yelled out on the Harris Reed fall 2025 runway to kick off London Fashion Week on Thursday, February 20. It was a message to the audience, but also to the designers who will take on the spotlight in the upcoming days as they present their offerings for this season.

At Carolina Herrera, creative director Wes Gordon created an artful environment to show his fall 2025 collection. Individual flowers emerged from the floor, nestled in what looked like piles of debris. The effect was somewhat haunting, but still chic against the gowns parading down the runway.