The Drum catches up with Yann Caloghiris at SXSW, where he says the future for agencies is designing AI-powered experiences ...

According to Hussein M. Dajani, Petromin’s Chief Marketing Officer, "By harnessing AI, Volvo has transformed the way stories ...

For decades, Jaguar has been producing some wonderful and groundbreaking vehicles. From the D-Type of the 1950s, the iconic E ...

Remember when Jaguar blew up the internet when it decided to rebrand? Sure, it feels like it was years ago, but really, it's only been three months since Jag's new ads threw people who had never ...

When you think of a successful car commercial, it probably involves an off-road SUV taking on rough terrain, or maybe an EV ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Initial bafflement grew into a torrent of increasingly rage-filled responses. “Why has Jaguar torched its past?” “This isn’t an ad, it’s Jaguar’s funeral.” “Goodbye, Jaguar. From style icon to ...

First, it doesn’t actually feature a Volvo—or a car of any kind. Before anyone jumps to conclusions and assumes this is a rehash of what Jaguar recently did, hear this: the entire ad is a creation of ...

One of Saturday’s popular early-morning street parties is Friends of the Jaguar, on a beach looking across the water at Rio de Janeiro’s Sugarloaf Mountain. Thousands of revelers are here, all decked ...

Jaguar stock has collapsed more than 17% since November 19 and the airing of its controversial advertisement: here's why ...

Showcased in February at Mumbai's Galerie Isa, Santiago Giralda's art combines the natural world with the artifice of digital ...

Staff at a major motor retailer in Peterborough are facing an uncertain future as bosses look to close two dealerships.