The ambitious expansion plan involves opening up to 35 new stores by 2029 — with some slated to open this year.

In 1952, Jack O'Neill opened the first-ever "surf shop" in Santa Cruz, a novel idea that soon spread throughout California ...

Surfing generates nearly $200 million a year for Santa Cruz, but a new report warns that climate change and coastal planning ...

The sport generates nearly $200 million a year for the area economy, according to a report that urges planners to protect ...

Men have started sewing up a storm, driving a culture shift that challenges the traditional notion of sewing as a “women’s ...

If surf photography isn't dead, it's certainly on life support. Iconic photographer Tom Servais talks about the state of his ...

As property taxes and energy bills climb in New Jersey, smart budgeting becomes vital. Avoiding common spending traps can ...

After 18 years without opening a new location, the popular mall-based label added nine stores to its U.S. portfolio in 2025. A new location will also open at the Mall of the Emirates in Dubai this ...

The Surf Lodge is one of the most iconic hospitality brands in the world. The Montauk hotspot previously expanded into the St ...

The Charlevoix U.S. Coast Guard Auxiliary is urging residents to exercise caution after five drownings have been reported t ...

The advantage to voice acting over acting on camera was supposed to be that I could wear (or not wear) whatever I wanted.

More than 8,000 stores closed across the U.S. this year, according to retail industry data, including these well-known brands ...